Hello!
I’m Caron Berkley—a communications and brand strategist who helps nonprofits and behavioral health organizations clarify what they do and say it in a way people truly understand (and respond to). Essentially, I help important work sound human.
Because when the work changes lives, the message has to land.
The short version
I’ve spent my career working in the places where words carry weight—government, nonprofit leadership, and behavioral healthcare—and I’ve learned that trust isn’t built in one message. It’s built across moments, channels, and behavior over time.
My job is to help you communicate with clarity + structure + execution… and with enough emotional truth that people can feel what you do.
The longer version
I started in Washington, D.C., where I was a White House intern during the Clinton Administration—which taught me two things: everything is messaging, and it’s always about people.
I also worked at the USDA, where I got to see one of the most unexpectedly delightful traditions in government: the President’s annual Thanksgiving turkey pardon. (Yes, it’s real.)
From there, I made my way to Capitol Hill, where I was one of the first staffers hired for a then-freshman Congressman named Adam Schiff. That chapter shaped how I think about leadership voice, public accountability, and communicating under pressure.
After grad school, I spent many years in nonprofit leadership and government relations, working in advocacy, communications, and community impact—including extensive work serving the Jewish community. Later, at Girl Scouts, I focused on mission-driven storytelling and community engagement at scale. 🍪🍪🍪 That blend of public-facing leadership and human-centered messaging ultimately brought me into behavioral healthcare, where the stakes are high and the message isn’t a “brand exercise”—it’s often the first signal of safety and hope.
A little more human context
I’m a parent to two spicy kids (said with love), and I care about building a world that’s safer, kinder, and more livable—for them, and for all of us.
Fun facts: I can’t function before coffee, I live with four cats (yes, four), and I’m deep in gluten-free baking—because apparently I enjoy ambitious projects.
What ties it all together
A pretty simple thing, actually: I’m driven by the belief that we can make lives and communities better—and that how we communicate is one of the most practical ways to do that.
We all play a part. Communications just happens to be my superpower.
If you’re wondering what it’s like to work with me
I’ve led marketing and communications teams and managed agencies across nonprofits and behavioral healthcare. You’ll get someone who brings:
Clarity (we get to the real problem fast)
Structure (so messaging stops living in 12 versions)
Execution (clean drafts, smart systems, forward motion)
Heart (because people don’t act on what they can’t feel)
If that sounds like what your organization needs, I’d love to talk.